How Do I Tag Products In My Instagram Post & Stories?
Tagging your post and stories can help remove the shopping friction for customers. Give them a direct path to land on a specific product page on your website to learn more or make a purchase. Follow the below instructions on how to tag your post and stories:
Instagram Post
- Start by creating a new post as you normally would. When you get to the final screen, click on "Tag Products".
- Tap the area in the image that contains the product you would like to tag. If tagging multiple products in the same image, keep in mind spacing as where you tap is where the tags will eventually appear.
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Use the search bar or recently added to find the products in your catalog. (Remember, there is a slight chance a product might not show in these results due to be disapproved by Facebook's strict standards). Once you find the correct product, select it.
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Once you're done tagging all the products in your post, click done.
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You will find yourself back on the final posting screen. It will then tell you how many product tags you entered on the post. If you are ready to post just hit "share".
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Your post will now have active product tags.
Instagram Stories
- When creating an Instagram story click the sticker icon in the top right corner.
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Select the "Product" sticker.
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Use the search bar or recently added to search for the product in your catalog. (Remember, there is a slight chance a product might not show in these results due to be disapproved by Facebook's strict standards). Once you find the correct product, select it.
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Your product sticker will then appear. Drag the sticker into your desired location and post as usual. Your story has been tagged!
