Whats the Difference Between Co-Op Credit and Co-Op Funds?

A Brand can extend Co-Op Marketing assistance to a Retailer as either credit or funds.  

Co-Op Credit

If credit has been assigned to a Retailer, it means that the Retailer's credit card will be charged for whatever it's being applied to on the Lynkem platform. Retailers will normally have an agreement in place with their Brand how this credit can be used. For example, a credit might be used as a credit towards a future invoice. Lynkem tracks how much credit the Retailer has been extended by a Brand and how much you've used. The Brand's sales department then works with you on the actual credit being applied.

Co-Op Funds

If a Brand has decided to apply funds to a retailer, it means the Brand is going to pay directly for whatever Co-Op amount you use.